Our Story
Our origin story is unique and because it sits at the heart of everything we do, our approach to talent marketing and brand partnerships is equally uncommon.
Our origin story is unique and because it sits at the heart of everything we do, our approach to talent marketing and brand partnerships is equally uncommon.
As a teenager growing up in Holywood our founder, Mitchell Tweedie and four of his equally golf-obsessed school friends, met every day after class, walking a few minutes through residential streets to their local course. For years it was the same story each day - making that pilgrimage to the one place they all wanted to be more than anywhere else in the world.
As a teenager growing up in Holywood our founder, Mitchell Tweedie and four of his equally golf-obsessed school friends, met every day after class, walking a few minutes through residential streets to their local course. For years it was the same story each day - making that pilgrimage to the one place they all wanted to be more than anywhere else in the world.
Abbotswood go beyond
to take you further.
Abbotswood promises exactly the same - guiding established and emerging athletes on their individual journeys to where they most want to be too. Managing and shaping that journey to milestone outcomes is fundamental to success.
Abbotswood promises exactly the same - guiding established and emerging athletes on their individual journeys to where they most want to be too. Managing and shaping that journey to milestone outcomes is fundamental to success.
It’s why we look after more than just the professional performance of our clients. Lifestyle mentorship, financial guidance, contract negotiation and endorsement management are all part of our package.
It’s also why we’re called Abbotswood, because it’s the name of the street Mitchell and his four pals walked along to reach Holywood Golf Club, all those years ago. It’s a metaphor for successful progress and fulfilled ambition. No doubt you’d recognise a couple of other members from that daily five-ball, but it’s enough to say that Mitchell’s career in golf wasn’t the only one being developed and inspired on those carefree, school day afternoons.
Our people
Meet the team
We’re a close-knit team with vast experience managing players’ careers and activating brand partnerships.
